Do you know over 80% of organizations expect to compete majorly on customer experience (CX) this year? Plus, half of the brands are planning to increase CX-related technology spending in 2019. These stats underline the fact that the marketers of the majority of businesses are now worried about how to engage their customers better and enhance their experience.

According to the PwC’s 10th annual Global Consumer Insights Survey (GCIS), along with the traditional return on investment (ROI), there is a need for another metric for businesses that focuses more on customer experience.

This is because a better customer experience brings…

James Wilson

Hi, I am James Wilson, a renowned journalist and a pass out from London University. I love writing on various topics, be it a technical or non-technical.

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